Built at Stone Ward · Led by the developer behind Midcoast Works
The Arkansas Game and Fish Commission's website was a mess. Anglers trying to find licensing info were clicking through 4+ pages to get there. Hunters looking for season dates were lost in nested menus that made no logical sense. The navigation had grown organically over years without anyone stepping back to ask whether any of it was actually usable.
The site served millions of Arkansas residents; people who just wanted to buy a fishing license, check regulations, or find out when duck season opens. Instead they got a digital corn maze, except corn mazes are at least fun on purpose.
We rebuilt the entire site on a custom WordPress theme, scrapping the old navigation structure and replacing it with an intuitive category grouping system. Instead of burying popular content 5 clicks deep, we reorganized around how people actually use the site: fishing, hunting, boating, wildlife, licensing. Each section getting its own side navigation and related content panels that surface the stuff users actually came for.
The new architecture introduced contextual "more like this" sections so someone reading about bass regulations would also see links to bass stocking schedules and lake reports without having to search for them separately.
On the backend, we integrated Salesforce and Pardot to connect the website with the commission's CRM and email marketing systems, giving them a unified view of constituent engagement across web and email for the first time.
Tools & Stack
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