Built at SMB Team · Led by the developer behind Midcoast Works
Every Monday morning started the same way: open GA4, pull last week's traffic numbers. Open Search Console, grab keyword rankings. Open the Google Ads dashboard, screenshot the campaign stats. Paste everything into a Google Doc template. Format it. Add commentary. Email it to the client. Repeat for 50+ clients.
The whole process took 2+ hours per client per week. For an agency managing 100+ accounts, that's 200+ hours/wk of pure copy-paste-format work that added zero strategic value.
We built a workflow that pulls data from GA4, Search Console, and Google Ads via their APIs, formats it into a clean branded report template in Google Docs, adds week-over-week comparisons and trend indicators automatically, and emails the finished report to each client every Monday at 8am, all before anyone on the team even opens their laptop.
The reports include traffic overview, top landing pages, keyword movement, ad spend vs. conversions, cpc, etc. An email was sent to the assigned SEO specialist, if the selected metrics moved by more than 10%. This system means the team only needs to look at reports where something actually changed, instead of reviewing every single one.
Tools & Stack
Same developer. Same obsessive attention to detail. Tell us what you need.